John Updikes A & P :: essays research papers

John Updike's "A & P" Do you remember the grocery store chain A&P? The letters stand for "Atlantic and Pacific Tea Company," and the store used to be one of the most popular in the United States. The third person narrator of a story (or poem, play, or novel) is not the same person as the author. The narrator of this story is named Sammy, which is a kid's or teenager's name; what we call Sammy's "voice," or his own particular way of thinking, comes through very clearly because he is the narrator. His "voice" reveals him to be a dissatisfied young adult male. Sammy is our first example of a narrator who is also a character. Sammy is what we call a 1st person narrator: 1st person: I am Plural: we 2nd person: you are Plural: you are 3rd person: he, she, it is Plural: they are A first-person narrator can present certain problems; e.g., he or she may have something to hide, and so may not be telling us the entire truth, or he or she may not know the entire truth. Do you see any problems in this area regarding Sammy? Judging by his tone of voice--the way he sounds--what kind of person do you think Sammy is? Is he a smart-ass? Is he just a bored kid? Sammy is bored. His entire world consists of the grocery store, which is artificially heated and cooled, and has everything one could ever need in the way of food and many other products. However, Sammy has been in his dead-end job for so long that he has contempt for his customers: he calls them "sheep." One day, when three girls walk into the store, Sammy is strongly attracted to one of them.

Neiman Marcus Sales Plan

Neiman Marcus is a premier luxury retailer with distinctive merchandise and superior service. They opened in Dallas, Texas in 1908. Since 1908, Neiman Marcus has opened 40 additional stores. In 2010, the current count is 41 retail stores and 28 clearance centers called Last Call Neiman Marcus. As you can see from the chart, Neiman Marcus sells very diverse items. The largest category is women’s apparel, followed by women’s shoes, handbags and accessories, men’s apparel and shoes, cosmetics and fragrances, designer and precious jewelry, home furnishings and decor and the smallest category is other items. Neiman Marcus’s Mission Statement: â€Å"Neiman Marcus Stores will be the premier luxury retailer recognized for merchandise leadership and superior customer service. We will offer the finest fashion and quality products in an exceptional environment. † For the fiscal year 2010, Neiman Marcus had strong sales numbers. The total sales in the first quarter included the months of August, September, and October. The total sales were $ 869 million. The second quarter included the months of November, December, and January. The total sales were $ 1,102 million. The third quarter included the months February, March, and April. The total sales in the third quarter were $ 895 million. These figures include all 41 retail stores and the Neiman Marcus on-line website. According to the latest annual report from the U. S. Census Bureau the total amount of sales for the U. S. retail industry was $ 4. 13 trillion. This report comes from the calendar year ending in December 2009. Neiman Marcus has three top competitors. They are Barneys New York, Nordstrom, and Saks Fifth Avenue. Even though there are many other luxury retailers, only the three listed above can compete with Neiman Marcus’s customer service and diversity of products. Code of Ethics The Neiman Marcus Group, Inc. placed a Code of Ethics and Conduct to all its sales associates. The following are only a few examples of the policies that were placed. Protecting Customer Information When it comes to customer information, Neiman Marcus is dedicated to protect their customer’s confidential information. The company places the responsibility of protecting customer information to each sales associate that comes in contact with that information. Not only is certain information protected by state and federal laws, it is also protected by the company’s own data security policies. Sales associates are prohibited from using a client’s personal information on personal PDA’s or any personal computer for future reference. Conflicts Of Interest Neiman Marcus’s Code of Ethics and Conduct describes situations in which sales associates should avoid. According to the Code of Conduct, associates should avoid any situations that their personal interests could conflict to those of the company. The sales associate should avoid lending money to its customers for them to buy from the company nor should he or she use the company’s information or a customer’s confidential information for personal gain. It is also stated that the â€Å"associates should not accept any gifts†. These rules are made to avoid any unethical transactions between its associates and its customers or other parties. Discipline For Violations Neiman Marcus has disciplinary guidelines for sales associates who authorize, condone, or participate in actions that violate not only the company’s policies but the law. This also applies to sales associates who encourage others to retaliate against whistleblowers. Sales associates who withhold information relating to a violation are also at risk of disciplinary action. Sales associates who also submit false reports of violations or suspected violations which are made in bad faith will also receive disciplinary action. Neiman Marcus also prohibits sales associates to share employee discounts. Because the company regards the employee discount as a courtesy and privilege extended to the employee, if discovered, sales associates can have their benefit revoked or be terminated. Recruiting and Selecting Part of how Neiman Marcus selects its sales force is through its interview process. Part of that process is the use of a personality assessment to screen for desirable candidates to fit with Neiman Marcus’s ideology. The screening tests are supposed to help an interviewer have objective information that is not subject to biases. According to the Dalrymple’s Sales Management text â€Å"Testing was found to be one of the most reliable predictors of entry level job success. † Three main tests mentioned are intelligence, personality, and aptitude. The application process is as follows: after a candidate completes a job application on a HRIS (Human Resource Information System) they are then transferred to the SHL system and complete an assessment test. They are then transferred back to the HRIS system. (â€Å"SHL is a company that provides workplace talent assessment solutions including ability and personality tests, and psychometric assessments in more than 50 countries and in 30 languages†. ) A report is then immediately available which enables the interviewer to hire right then and there. As a result of Neiman Marcus adopting this process they make claims of having a reduction in staff turnover by 18%. In locations where the new system is being used, the pay for sales associates have been increased by 15. % and the interview – to- hire cycle was reduced from several days to 24 hours. The criteria selected by Neiman Marcus for a sales associate position is a direct result from the planning process where the company would define the company culture by analyzing the job, analyzing the job description and determining the qualifications they want to invest in a sales force. After receiving that information, the company SHL designed a personality assessment based on key competencies, attitude, and behaviors that applied to top performing sales associates with good employment tenure records. The assessment is simple and easy to use by store managers for the purpose of minimizing the risk of poor interviewing techniques. 30% of businesses that were surveyed showed that they used personality tests in hiring. Many companies consider testing more important than experience or education, while other companies like Universal Studios Theme Park will still interview candidates regardless of test scores just in case there were errors in the assessment. In most cases the results are close to what is surmised in the interview. Long held debates question whether or not personality tests can reduce personality to a set of numbers. Examples of popular tests are the â€Å"The Myers-Briggs type indicators used to match job seekers with jobs based on four qualities of introversion/ extroversion, sensing/intuition, thinking/feeling, judgment/perceiving and for careers in positions of authority and trust. Another popular test is the Minnesota Multiphasic Personality Inventory test, which looks for drug abuse or other pathologies. Questions remain unanswered. Could this sort of testing stigmatize applicants who have not committed any wrong doings and could it result in an injustice to innocent people? A survey showed that 49 percent of companies that used computerized hiring systems saw no changes in turnover rates. The American Psychological Association found little evidence that tests purporting to measure honesty are accurate. The danger that lies in these tests is they are not regulated or certified, and anyone can make up a test and make claims as they wish. Companies like â€Å"People Answers† make claims of â€Å"streamlining the recruiting process† and hiring process for hiring managers offer â€Å"full behavioral analysis on every candidate†. They claim they can uncover hidden attributes that reveal a candidates drive for success and can separate out the underachievers. While this procedure may save time and the associated costs of hiring staff, questions arise about these programs of whether they make allowances for people who come from different cultures and minorities. These programs may be set to be too narrow as to not give equal opportunity to deserving candidates. Creativity and innovation cannot be predicted by a computer survey. Also, candidates could gain knowledge on how to beat these tests rendering them useless. While these tests might prove to be a good indicator of the attributes of what a company finds desirable in a candidate, it is being suggested here that there is no substitute for good training and interview skills. Caution is indicated where there could be an over reliance on these procedures and could prove to be a drawback in the long run. Training Since Neiman Marcus’s training programs are decentralized, sales associates are trained at the store location where they will work. This instruction is done in a classroom setting that includes web conferences and online essions. This strategy reduces travel expenses and managers can observe the new employees first hand. The decentralized training for sales associates has worked well for them. One of the things Neiman Marcus has been doing right is their training philosophy and techniques. Much of what they have done has been imitated by others. The contemporary theory of customer service was popularized by Neiman Marcus. Neiman Marcus offers a five day training course to new employees, while Nordstrom has a less formal approach with more emphasis on incentives and providing information. New Sales force employees receive training that covers Neiman Marcus history, policies and procedures. They also receive a course called ‘The Art of Selling† which teaches new sales associates how to give outstanding service to clients. This training offers custom-designed materials and programs to fit the Neiman Marcus philosophy. The material covers product knowledge and how sales process behavior leads to a successful conclusion. Another thing Neiman Marcus does right is their follow up training. They use a variety of methods that include classroom session, video, web conferences, systems training, online resources, lending library, in the job coaching, and in-store/in-facility experiences. Associates receive 200 hours of training their first year and 150 hours of training in subsequent years. This constant training reinforces the Neiman Marcus culture and leads to continual improvement, better selling skills, increased product knowledge, and ultimately better customer relations. Retailers have found that better service often equals higher sales and almost always results in loyal customers. A new topic for sales training is technology based selling skills. This is an area that is changing all the time. Cutting edge technology can give a company a real advantage over the competition when they are early entrants. One new technology is customer relationship management hand held devices. In the past, product information that might only be known by a few specialists with years of experience is now at the finger tips of the entire floor of sales associates. This is the power of being trained in using customer relationship management hand held devices. These devices are called Mobile CRMs. The devices have the power to take customer service to a whole new level. Imagine a sales person being able to access customer data at any time. Sales people can up sell, make suggestions, check inventory availability, and even answer customer’s questions about a specific product without having to run off somewhere to get answers and information. Instead, they can get it on the spot. If a product is not available, they can put the customer on a call list to be notified when a product has become available. This cutting edge technology will free sales associates to make the buying experience as effortless as possible. Sales people can make the transactions for the customer without having to go back to the register counter or point of sale station. Customers can be on their way in just minutes. This type of device helps a sales person improve his/her efficiency by being more competent in carrying out one’s duties which will in turn improve customer relations that result in an increase of productivity that leads to more personal satisfaction resulting in reduced turnover. According to the New York Times article, â€Å"Creating a Better Sales Force†, Mr. Lyon of The Container Store states: â€Å"If you give great service, you make people happier. Not only do employees who are better prepared to sell have a greater sense of accomplishment, they contribute ideas that help the company grow, and they become the next generation of management. † Account Relationships Neiman Marcus prides itself as the premier luxury retailer dedicated to providing our customers with distinctive merchandise and superior service. Former President Stanley Marcus believed in the â€Å"best of the best†, both in products and customer relationships. It was his belief that providing superior customer support through consultative transactions would result in customer loyalty. The sales associates should provide a â€Å"personal shopping† experience with each customer. They assist by knowing where merchandise is located, what? s in stock, what? s coming in, what will meet a customer’s needs, and what will not. Associates build trust with customers by answering the customer’s needs rather than providing the nearest product with a simple solution. For example, if a customer arrived looking for a lightly colored lip gloss, a sales associate would try to determine if the customer was looking for nourishment, a concealer, or an enhancer, because each situation may have a different product as a result. To assist the sales associates, Neiman Marcus partnered with Business Objects in 2002 to redesign a strategic customer relationship application. The new computer system provided sales associates with product information. They are able to know what is in stock and on the floor at all times. The system was also created to include a computer based clientele tracking system. This system can track all sales for each client. Based on the information from the sale, such as designers, colors, sizes, time of purchase, and frequency, a profile can be built for each customer. It will also allow the sales associates to track life events and special occasions for each client to add value and build a meaningful personal relationship. This system will also allow department sales managers to access real time reporting on the sales of each associate in their department based on dollar amount, number of sales, and brands sold. Sales associates are also instructed to build a relationship and create loyalty by maintaining familiarity with InCircle, Neiman Marcus’s loyalty program. Each associate is expected to introduce new customers to the program and provide updates to existing members. To become a member, a customer only needs to open a new Neiman Marcus account. Once opened, they are enrolled and can register their American Express and Diners Club credit cards, the only other cards accepted in stores. Each dollar spent in the store or online will equal one point in the InCircle loyalty program. After the first purchase, members will receive advanced notices of promotions, shows, and invitations to exclusive events. It is these â€Å"soft rewards† that generate Neiman Marcus’s most loyal customers. Sales associates promote the exclusivity of the events to make members feel as though they are included in the most fashionable circles. At the exclusive InCircle events, shoppers mingle with other likeminded members who positively influence their spending. Members are also encouraged to bring a non-member to the events which generate promising new customers. Businesses can also benefit for the quality customer service at Neiman Marcus. Many businesses use the knowledge and reliability of associates to place bulk orders. Often a business relationship can develop over the phone, with products being delivered in person. This service allows minimal interruptions for busy business professionals. This service if often utilized during the holiday season by corporations looking to distribute luxurious gifts to their employees.

2016 Presidential Race - Candidates and Results

The 2016 presidential race concluded on the evening of Nov. 8, 2016, with the election of Republican Donald Trump as the 45th president of the United States. Trump, a billionaire real-estate developer, businessman and reality-television star, defeated Democrat Hillary Clinton, a former U.S. senator from New York and secretary of the Department of State under President Barack Obama.   Trump was widely portrayed as the underdog right up to Election Day given his lack of political experience —  he had never before served in elected office —  and polls that showed he was trailing Clinton badly in key battleground states. Trump, however, stunned the American political establishment and observers around the world by leading a voter revolt against the Beltway elites he railed against on the campaign trail.   Trump won the electoral vote but lost the popular vote, becoming only the fifth president to get to the White House without winning the popular vote.  The only other modern president elected with fewer actual votes than his challenger was  Republican George W. Bush in 2000, who carried 30 states and 271 electoral votes to defeat Democratic presidential nominee Al Gore. Issues in 2016 Presidential Race The 2016 president race was decided by working class white voters, including women who tend to vote for Democrats and were expected to side with the first female presidential nominee from a major party. Those working class white voters  felt left behind by the modest economic rebound from The Great Recession and voted for Trump  because of his promise to renegotiate trade deals with countries including China and levy stiff tariffs on goods imported from these countries. Trumps position on trade was seen as a way to stop companies from shipping jobs overseas, though many economists pointed out taxing imports would drive up costs to American consumers first.His message resonated with white working-class voters, especially those who live in former steel and manufacturing towns. Skilled craftsmen and tradespeople and factory workers have seen the jobs they loved shipped thousands of miles away, Trump said at a rally near Pittsburgh, Pennsylvania. Voters also distrusted Clinton because of the many scandals surrounding her during her tenure as secretary of State and first lady to President Bill Clinton. Clinton could not escape criticism of her use of a personal email account during her time as secretary of State, which appeared to be in violation of the Federal Records Act, a 1950 law that mandates the preservation of most records related to conducting government business.   Late in the 2016 presidential race — many called it the October Surprise of 2016 —  the Federal Bureau of Investigation announced unexpectedly it was conducting a  review Clintons emails, an unprecedented move that enraged her supporters and threw the contest with Trump into doubt.  FBI Director James Comey made the announcement 11 days before the 2016 presidential election, a move many critics said cost Clinton votes. Comey later said the email contained no new information. Still, the damage was done, and the disclosures only served as a reminder of the scandal-ridden Clinton years in the White House. Vice Presidential Running Mates in 2016 Trump chose as his running mate Indiana Gov. Mike Pence, a former member of Congress known as a ​conservatives conservative. In choosing Pence, the Trump campaign sought to portray the Republican ticket as the  law and order candidates, drawing a stark contrast between themselves and an opponent they portrayed as untrustworthy.  What a difference  between crooked Hillary Clinton and Mike Pence ... Hes a  solid, solid person, Trump said in introducing Pence. Clinton chose as her running mate Democratic U.S. Sen. Tim Kaine of Virginia. Kaine was a Democratic Party insider who was seen as a safe pick, one who would help deliver the swing state of Virginia to Clinton, just as a did for Obama in 2008. Kaine is a  Harvard Law School graduate who served as chairman of the Democratic National Committee and previously was governor of Virginia. Key Dates in the 2016 Presidential Race Here are some of the most important developments during the 2016 presidential election. April 12, 2015: Clinton announces her candidacy, stating:  Ã¢â‚¬Å"Everyday Americans need a champion. And I want to be that champion.†Ã‚  June 16, 2015: Trump announces his candidacy, stating: We need somebody that literally will take this country and make it great again. We can do that.July 22, 2016: Trump accepts the Republican Partys nomination, stating: My message is that things have to change, and they have to change right now.July 26, 2016: Clinton accepts the Democratic Partys nomination, stating:  Ã¢â‚¬Å"Standing here as my mother’s daughter, and my daughter’s mother, I’m so happy this day has come. When any barrier falls in America, for anyone, it clears the way for everyone.†Nov. 8, 2016: Trump wins the presidential election, stating: Working together, we will begin the urgent task of rebuilding our nation and renewing the American dream. Polls in the 2016 Presidential Races Polls consistently showed Clinton leading Trump in the national popular vote. In the spring of 2016, when the primaries were still ongoing, Clinton was leading Trump in a then-hypothetical election race by double digits, between 10 and 11 percentage points.   Clintons popular vote narrowed and expanded following the Republican National Convention in Cleveland, Ohio, and the Democratic National Convention in Philadelphia, Pennsylvania. But Trump never led the national popular vote, according to an average of all reliable surveys compiled by RealClearPolitics. Those national polls turned out to be accurate; Clinton did win the popular vote. But statewide polls failed to gauge the surge for Trump in the final days of the 2016 presidential race. In Pennsylvania, for example, most polls had Clinton holding a solid lead, but Trump won by a narrow margin. Polls conducted in Michigan, too, had Clinton up by more than 3 points, but Trump narrowly won that state. Pollsters have said their surveys failed to detect a late surge for Trump, and that many Trump supporters who were skeptical of political polls and the media refused to participate, suppressing the Republicans performance in their results. Spending in the 2016 Presidential Race Spending in the 2016 president race totaled nearly $2.7 billion, according to projections from the nonprofit Center for Responsive Politics in Washington, D.C.  That includes spending by the presidential candidates and their campaigns, political parties and independent interest groups trying to influence federal elections. Thats actually a decline from the $2.8 billion spent in the 2008 president race between Democrat Barack Obama and Republican John McCain. Federal Election Commission data show the presidential candidates raised about $1.5 billion; Clinton led the pack with $564 million. Trump raised about $333 million. Super PACs raised about $615 million.   Electoral and Popular Vote Results of the 2016 Presidential Race Trump won 306 electoral votes to Clintons 232 electoral votes. Though Trumps win was stunning to many, it is not considered a landslide. In presidential elections, a landslide election is  one in which the winning candidate secures at least 375 or 70 percent of the 538 electoral votes in the Electoral College. While Trump won about 57 percent of the electoral vote, he captured less than 46 percent of the actual votes cast. Clinton won the popular vote with 65.9 million or 48 percent of the the votes cast to Trumps 63 million. Trump won 31 states in all to Clintons 19 states. He won a handful of big battleground states that hadnt been captured by a Republican presidential nominee in years, including Pennsylvania, Ohio, Florida and Michigan. This mismatch between the electoral and popular votes came about because Trump won several large states (such as Florida, Pennsylvania and Wisconsin) by very narrow margins, gaining all their electoral votes in the process, even as Clinton claimed other large states (such as California, Illinois and New York) by much wider margins, wrote Drew DeSilver of the Pew Research Center.  Trump’s share of the popular vote, in fact, was the seventh-smallest winning percentage since 1828, when presidential campaigns began to resemble those of today. The biggest surprise  of the 2016 presidential race was Trumps ability to recapture key states that had tended to vote for Democratic nominees in the previous president election including: Pennsylvania, where Trump won by less than 1 percentage point to take the states 20 electoral votes.  Florida, where Trump won by a little more than 1 percentage point to carry the states 29 electoral votes.Ohio,  where Trump won by about 18 percentage points to carry the states 18 electoral votes.Michigan,  where Trump won by less than 1 percentage point to carry the states 16 electoral votes.Wisconsin,  where Trump won by less than 1 percentage point to carry the states 10  electoral votes.Iowa,  where Trump won by about 9 percentage points to carry the states 6  electoral votes. The 2016 Presidential Primaries   While Clintons candidacy was years in the making  Ã¢â‚¬â€ she began laying the groundwork for 2016 when she dropped out of the Democratic primaries against Barack Obama  Ã¢â‚¬â€ Trumps candidacy for the White House was quickly dismissed as a lark. He began amid the largest field of presidential hopefuls in 100 years; 17 candidates were seeking the Republican presidential nomination at one point. The unsuccessful Republican candidates were: Jeb Bush, a former Florida governor.Ben Carson, a retired neurosurgeon.Chris Christie, the New Jersey governor.Ted Cruz, a U.S. senator from Texas.Carly Fiorina, a former business executive.Jim Gilmore, a former Virginia governor.Lindsey Graham, a U.S. senator from South Carolina.  Mike Huckabee, a former Arkansas governor.  Bobby Jindal, the Louisiana governor.  John Kasich, the Ohio governor.George Pataki, a former New York governor.Rand Paul, a U.S. senator from Kentucky.Rick Perry, a former Texas governor.Marco Rubio, a U.S. senator from Florida.Rick Santorum, a former U.S. senator from Pennsylvania.Scott Walker, the governor of Wisconsin. Clinton struggled to close her partys presidential nomination. Vermont U.S. Sen. Bernie Sanders drew large crowds during the party primaries because of his passionate speeches about income inequality in the corrupting influence of money in the American political system. Where Clintons campaign suffered from a lack of enthusiasm among young voters, Sanders was benefiting from a similar youth uprising that Obama experienced in 2008.   The  unsuccessful Democratic  candidates  were: Lincoln Chafee, a former governor of Rhode Island.Lawrence Lessig, a Harvard professor.Martin OMalley, the governor of Maryland.Bernie Sanders, a U.S. senator from Vermont.Jim Webb, a former U.S. senator from Virginia.

The Courage Of Act Memoir Is Essential Reading For People...

The Courage to Act memoir is essential reading for people who wants to know what happened at Federal Open Market Committee meeting on Aug. 5, 2008. It invokes comparisons to the Great Depression and at the same time suggests that Shucks, it was not all that great, was not a depression or anything (Bernanke). But Bernanke is persuasive in arguing that it was pretty damned high i.e. terrible and he and his members at the Fed deserve credit for the fact that it wasn t a heck of a lot greater. Bernanke pulls back the curtain ornament on his endeavors to keep a mass commercial disappointment, working with two U.S. presidents and utilizing each Fed ability, regardless of how arcane, to keep the U.S. economy above water. His encounters amid the underlying emergency and the Great Recession that took after giving audience members a unique point of view on the American economy since 2006 and his story will uncover surprisingly how the inventiveness and definitiveness of a couple of famous pio neers kept a financial fall of unimaginable scale. The Act provide a means of different points in the banking factor by a central banking system. The Courage to Act explains the worst financial crisis and economic recession in America since the Great Recession, providing an insider s account of the policy response. Aftermath of the Great Recession His academic studies concluded that the Fed s failure to act more decisively and creatively worsened that crisis nine decades ago. This time, heShow MoreRelatedManagement Course: Mba−10 General Management215330 Words   |  862 Pageswas printed on recycled paper. Management http://www.mhhe.com/primis/online/ Copyright  ©2005 by The McGraw−Hill Companies, Inc. All rights reserved. Printed in the United States of America. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without prior written permission of the publisher. This McGraw−Hill Primis text may include materials submittedRead MoreOrganisational Theory230255 Words   |  922 Pagesavailable. What is needed is a text that will give a good idea of the breadth and complexity of this important subject, and this is precisely what McAuley, Duberley and Johnson have provided. They have done some sterling service in bringing together the very diverse strands of work that today qualify as constituting the subject of organisational theory. Whilst their writing is accessible and engaging, their approach is scholarly and serious. It is so easy for students (and indeed others who should knowRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pagesmay be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc. 222 Rosewood Drive, Danvers, MA 01923, website www.copyright.com. Requests to

A Raisin in the Sun - 1346 Words

Though there was a heightened sense of tension over civil rights in the late 1950s when A Raisin in the Sun was written, racial inequality is still a problem today. It affects minorities of every age and dynamic, in more ways than one. Though nowadays it may go unnoticed, race in every aspect alters the way African-Americans think, behave, and react as human beings. This is shown in many ways in the play as we watch the characters interact. We see big ideas, failures, and family values through the eyes of a disadvantaged group during an unfortunate time in history. As Martin Luther King said, Blacks are â€Å"...harried by day and haunted by night by the fact that you are a Negro, living constantly at tiptoe stance, never quite knowing what†¦show more content†¦Toward the end of the play his spirit is broken, and he behaves almost like a madman, plotting to give in to Lindner and accept his offer; this action greatly worries his mother. The whole time, Walter wasn’t simply looking for a chance to follow through with his plans. He was seeking support from the system that he found himself subject to. This idea comes up in Gertrude Samuels’ Even More Crucial Than in the South. â€Å"†¦the real drive that is now rising ominously is a demand for personal dignity† (Samuels 1546). His personal dignity is at stake repeatedly throughout the story when he finds himself battling against a troubled family and a corrupt system. The racism-steeped social system negatively affects African-American males and females, causing deeply rooted issues. The three women in the story, Beneatha, Ruth, and Mama, represent the different views Black women took during these troublesome times. There were women like Beneatha, who didn’t want to live the typical life of a wife and mother, and openly disapproved the assimilation of Blacks into American culture as well: â€Å"Because I hate assimilationist Negroes!† (Hansberry 1500). She wanted to become highly educated, and to change the world somehow. She wanted to be something. Beneatha is a very strong-willed, hard-headed character. This could very well have been caused by the unfair rules of her time constantly being reiterated to her through several mediums. Over and over again she is told that she mustShow MoreRelatedA Raisin Of The Sun896 Words   |  4 PagesWhen I first read â€Å"A Raisin in the Sun† I thought it to be quite humorous and lighthearted. However after reading it again for a second time I noticed that while it is humorous, it is also set in a time where things were far from lighthearted for African Americans. This particular play was set in the 1950’s which was a very difficult time for the United States in regards to race relations. I thoroughly enjoyed this story not only because of the controversy within the family unit but also becauseRead MoreA Raisin Of The Sun1319 Words   |  6 PagesEssay 3: Suggested Topics A Raisin in the Sun was a play written in the late 1950’s analyzing the cruel effects of racism amongst the Younger family. The younger family suffers from racial discrimination within their living space, place of employment, and the housing industry. Racism has been going on for a very long time in the United States and will always continue to exist. Racism has not only led to political but also social issues. A Raisin in the Sun confronted Whites for an acknowledgementRead Moreâ€Å"A Raisin in the Sun†700 Words   |  3 PagesLorraine Hansberry used symbolism in her successful drama, â€Å"A Raisin in the Sun† to portray emotions felt in the lives of her characters and possible her own. Hansberry set her piece in Chicago’s South Side, probably the early 1950’s. During this period in history, many African-Americans, like the Youngers, struggled to overcome the well-known prejudices that were far too familiar. The main scene, in this touching r ealist drama, is the home of the Youngers, an overcrowded run-down apartment. Read MoreRaisin in the sun1171 Words   |  5 Pagesï » ¿PLEASE DO NOT WRITE ON THIS TEST! A Raisin in the Sun: Unit Exam Directions: Using a number two pencil, fill in the letter with the best answer. I. MATCHING: Match each character with the proper description. One will be left over. 1. Beneatha a. man whose death brings the Youngers $10,000 2. Ruth b. thinks women only need to be pretty sophisticated 3. Travis c. a messenger of bad news 4. Walter Lee d. runs off with $6500 5. Walter e. represents pride in AfricanRead MoreA Raisin in the Sun - 41047 Words   |  5 PagesTania Garcia A raisin in the sun Prof. Natalie Sandler November, 27, 2012 A Raisin in the sun In a Raisin in the sun people wondered about Walter Lee’s inner journey. A Raisin in the sun is a play that explorer’s the struggles of African American people who achieve their desires. It’s about an African American family trying to pursue an American dream of owning their own home but in the process they encounter racismRead MorePoverty In A Raisin In The Sun1413 Words   |  6 PagesEconomic and societal poverty are the key forms of poverty highlighted in the three-act play, A Raisin in the Sun. Lorraine Hansberry, the playwright, discusses the hardships of African-Americans attempting to emerge in society in the 1950’s. The play is staged in ways where the audience can grasp the trifles of an African-American family continuously experiencing setbacks whilst attempting to achieve their notion of the â€Å"American Dream†. To Walter Lee Younger, his idea of the â€Å"American Dream†Read MoreA Raisin in the Sun Essay1752 W ords   |  8 PagesA Raisin in the Sun Creativity of Hansberry played a crucial role in the development of African-American drama since the Second World War. A Raisin in the Sun was the first play by African-American author which was set on Broadway and was honored by the circle of New York theater critics. Drama of A Raisin in the Sun (1959) brought Hansberry to the Award Society of New York Critics as the best play of the year. A Raisin in the Sun shows the life of an ordinary African-American family which dreamsRead MoreAnalysis Of A Raisin In The Sun1185 Words   |  5 PagesArianna Williams-Smart English 1B Professor Quinn Final Essay The epigraph to A Raisin in the Sun is Langston Hughes poem called A Dream Deferred which was written as an example of life in harlem. The lines are a introduction to the white societys actions to take away equal opportunity from black citizens. Hughes main point is that there could be consequences when peoples frustrations build up or accumulate to the point where they have to either surrender their dreams or allow strenuousRead MoreSummary Of A Raisin Of The Sun 1052 Words   |  5 PagesEric Herrera 1103 English Prof Nathan Camp October 13, 2014 A Raisin in the Sun The American Dream is the guiding ideology for the United States. A belief that every citizen of this country has an equal opportunity to prosper and achieve his or her personal dreams. A belief that has been constantly scrutinized due to the overwhelming role that race can play to complicate that dream. Although, Lorraine Hansberry’s â€Å"A Raisin in the Sun† may have been written in 1959. It’s one of the first pieces ofRead MoreA Raisin in the Sun Essay580 Words   |  3 Pages A raisin in the sun is a true story about an African American family that fights about who should get the money. Mama is the one that has the money, she wants to use the money to buy a house but Walter wants the money to invest it in a liquor store, and Beneatha needs the money for college to become a doctor. Eventually Mama decides to give the money to Walter but then Walter loses the money,the guy he gave the money to ran off with the money.When the family bought the house Mr.Lind er pays them

Isolation of Aspirin Free Essays

Once the aspirin is prepared, it is isolated from the reaction solution and then it is purified. The aspirin is insoluble in cold water, and it is isolated by filtering the chilled reaction solution. Purification is essential to remove any unreacted salicylic acid and acetic anhydride as well as the acetic acid product and phosphoric acid. We will write a custom essay sample on Isolation of Aspirin or any similar topic only for you Order Now Acetic anhydride is caused to decompose by the addition of water once the formation of aspirin is complete. C4H6O3 (Acetic anhydride) + H2O (Water) ————————- 2C2H4O2 (Acetic Acid) The acetic acid and phosphoric acid are water soluble and it is removed by washing the aspirin with chilled water. Salicylic acid is only slightly soluble in water and is not completely removed in the washing steps. Phosphoric acid can be used instead of sulphuric acid if desired to obtain the higher yield, as sulphuric acid reacts more readily with the organic molecules involved in the reaction than phosphoric acid. However, phosphoric acid does not absorb water in the reaction; therefore it may be a slower process. Final purification is completed by the process of Recrystallisation. By recrystalising the crude aspirin slowly, it was possible to obtain large crystals with an exact structure by allowing the aspirin molecules to join together in a precise way. The regular molecular crystal structure of the final product makes it more difficult for impurities to be included, eliminating impurities present in the formless crude product. The impure aspirin is dissolved in warm ethanol. The solution is then cooled slowly, and the aspirin crystallises out of solution leaving the salicylic acid and other impurities behind. In my experiment, pure aspirin was obtained after filtering out the impurities and excess reagents through the filter paper. A method to check a solid compound’s purity after recrsytallisation is to check its melting point. The melting point of a compound can be used to identify it and also to estimate its purity. Normally an impure compound will show a melting point which is lower than that of a pure compound. Therefore, if the sample of aspirin melts at a temperature below the accepted melting point two possibilities can exist; either the sample is impure or it is not aspirin. A pure substance will melt sharply at 1-20C per minute when nearing the expected melting point in order to get a more accurate range. An impure compound will melt over a wider temperature range. How to cite Isolation of Aspirin, Papers

Client Retention by CRM Technology-Free-Samples-Myassignmenthelp

Question: Discuss about the Client Retention and Brand Image Development by CRM Technology. Answer: Introduction This report depicts the importance of developing proper customer relationship management system in the business organizations to build secured relationship between the consumers and the organizations. With the technical excellence of CRM the business organizations will be able to obtain client retention (Dalir et al. 2017). From the business perspectives it can be said that, the performance of the company will be improved through CRM technology. Marketing is not just about the organizational development but also manages the matter of sales and supply however the continuous development and the effect of after sales services to the consumers with a long term relationship could also be added with the help of Customer Relationship Management system. The role of CRM in business organizations, its goal, benefits are also elaborated below. In addition to this, the factors of customer retention and the KPI of customer retention programs are also illustrated in this report. Background In order to develop relationship between the consumer and the service providers since last two to three decades the organizations have started using the concept of Customer Relationship Management (CRM) technology. Both short term and long term strategies are needed to be incorporated to increase their brand value for gaining more number of consumers and also to retain their existing consumers (Garrido-Moreno, Lockett and Garca-Morales 2014). According to the current market trends, the primary concerns of the companies are no longer to achieve market leadership and conquering market as well inspite of that the organizations should ensure that the contribution of the activities are helping to gain mutually profitable relation with proper consumers (Ascarza et al. 2016). The relationship between the buyers and sellers helps to reduce the rate of negative consequences from the functional and operational activities of the business organizations. Consumers are the focal point Marketing Marketing is referred to as a continuous as well as persistence process, implementation and follow up. Marketing plays the most active role for business planning in different ways. In case of market formulae for success, the customer value is the key integrant (Bukhari and Kazi 2016). The product quality and service served by any business organization should be consumer focused so that long term success could be gain eventually. In order to develop an acceptable definition to de-limit the business domain, the features of CRM are needed to be analyzed by the executives of the business organization. It also helps to maintain both the offline and online marketing. Apart from this marketing also helps to build relationship among customers, corporate management, suppliers and competitors. It also helps to gain competitive advantages from the marketplace (Jain and Patel 2016). Moreover, it can be said that CRM helps to define the factors those are useful to understand the different ways to satisfy both the new as well as existing consumers. Customer relationship management Goal of CRM After analyzing the operational and functional activities of different business organizations it has been found that, their goal is to obtain effective as well as measurable revenue and competitive advantages simultaneously. The leading objectives rather goal of CRM is to satisfy the consumers through their product and services (Trainor et al. 2014). It also helps to make their service much efficient to attract new consumers and also to retain the existing consumers. The extreme sales approach will also resolve the business gaps. From the value chain analysis model it is found that with CRM technology both the primary stages and supporting condition will move towards business profit and customer retention. Benefits of CRM The benefits for which most of the business organizations use CRM as a technology include the following: CRM helps the business organizations to grab new consumers and also in customer retention Through integrated campaign individual segmentation could be analyzed and also high service level delivery become possible with the help of CRM technology (King, Dhameeth and Kim 2017) The business efficiency could be grown efficiently, to increase greater business agility It can establish secured relationship between the consumers and the service providers It could safeguard the functionality and operation of any business organization (Dalir et al. 2017) CRM helps to prevent sensitive information from the external assault Customer retention Advantages of customer retention strategy With the help of Customer retention strategies both the stakeholders and the company owners would be able to gain the following list of benefits: It is cheap than acquisition It helps to bring more number of loyal consumers so that the business can obtain more profit The brand image would be stand out from the crown of business The engaged consumers will be able to provide more feedback to the consumers (Bukhari and Kazi 2016) Through CRM the consumers will be able to increase the brand loyalty of the organization Factors of customer retention The list of critical success factors those are helpful for the company to drive the consumer retention strategies. If the business organizations are willing to upgrade the consumer retention then certain strategic marketing factors are required to be considered by the company executives and the factors are as follows: Both the existing and newly grabbed consumers are needed to be analyzed in terms of the satisfaction level and product and service level expectation (Trainor et al. 2014) The consumers expectation should be managed well The consumers service is improved in terms of lifetime value Customer retention as a key to business retention Customer retention is referred to as a key to business retention as it helps to boost the profitability of the business. Different reasons are there for which customer retention is considered for measurable business success. Customer is a key for the business success due to the following reasons: It helps to save money and time as well during the business operation and functionalities Profits could be achieved in a repetitive manner The process of advertising become easier from the business perspectives Te retained consumers are able to serve valuable feedback to the consumers Figure 1: Customer retention factors (Source: Dalir et al. 2017, pp-20) Key performance indicators of customer retention programs Key performance indicators are used in the business organizations to serve both internal as well as external clients actionable metrics with easily accessible, customized and effective efficiency to the business operations (Bukhari and Kazi 2016). It helps to measure business goals, vital information, and continuous business success factors. The list of KPI those are necessary for customer retention programs are as follows: Financial metrics (Profit, cost, cost of goods those have been sold) Customer metrics (lifetime value, satisfaction and retention) Process metrics People metrics Customer metrics Conclusion From the overall discussion it can be concluded that with the help f the CRM technology any business organization would be able to build secured relationship between the consumers and the service providers. In the current business world the concept of CRM and its impact in consumers loyalty is constantly obtaining huge attention. One of such strategies is focusing on consumer loyalty which is viewed in terms of automakers. In order to gain consumer retention brand loyalty is the most important thing that should be focused on. In order to identify and satisfy the consumers all the significant critical success factors are needed to be analyzed by the project executives so that it could retain their existing consumers and other consumers as well. The profits for which consumers are using CRM technology in the business organization are elaborated. In addition to this, the key performance indicators of consumers retention programs are also elaborated in this report. References Appel, G., Haenlein, M., Libai, B. and Muller, E., 2017.Customer Retention in a Product Platform World(Doctoral dissertation, University of Maryland). Ascarza, E., Neslin, S.A., Netzer, O., Anderson, Z., Fader, P.S., Gupta, S., Hardie, B.G., Lemmens, A., Libai, B., Neal, D. and Provost, F., 2016. In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions.Customer Needs and Solutions, pp.1-17. Bukhari, A.N. and Kazi, R., 2016. CRM triggers effectiveness through Customer Selection Orientation, Business Cycle Orientation, Cross-Functional Integration and Dual Value Creation: Myth or Reality.Journal of Marketing Management,4(1), pp.163-171. Dalir, M., Zarch, M.E., Aghajanzadeh, R. and Eshghi, S., 2017. The Role of e-CRM in the Quality of Customer-Bank Relationship.Human Resource Management,4(2), pp.12-22. Garrido-Moreno, A., Lockett, N. and Garca-Morales, V., 2014. Paving the way for CRM success: The mediating role of knowledge management and organizational commitment.Information Management,51(8), pp.1031-1042. Gonzalez-Benito, O., Venturini, W.T. and Gonzalez-Benito, J., 2017. CRM technology: implementation project and consulting services as determinants of success.International Journal of Information Technology Decision Making,16(02), pp.421-441. Jain, Y. and Patel, N., 2016. Analysing impact of online CRM practices on companies productivity and customer retention.International Journal for Research in Business, Management and Accounting,2(12), pp.25-35. King, D.M., Dhameeth, G.S. and Kim, J.S., 2017. Modeling Moderating Effects of Customer Lifetime Value (CLV) and Referral Value (CRV) on Customer Service of Frontline Employees for Customer and Organizational Satisfaction: A Comparative Analysis. Peltonen, H., 2015. CRM system implementation supporting the management of customer relationships. Shafique, M.N., Ahmad, N., Abbas, H. and Hussain, A., 2015. The impact of customer relationship management capabilities on organizational performance; moderating role of competition intensity.Arabian Journal of Business and Management Review (Nigerian Chapters),3(3), pp.28-47. Syed, T. and Jain, R., 2017. A STUDY ON DETERMINANTS OF CUSTOMER RETENTION IN BANKING SECTOR.International Education and Research Journal,3(6). Trainor, K.J., Andzulis, J.M., Rapp, A. and Agnihotri, R., 2014. Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM.Journal of Business Research,67(6), pp.1201-1208