Friday, January 24, 2020
John Updikes A & P :: essays research papers
John Updike's "A & P" Do you remember the grocery store chain A&P? The letters stand for "Atlantic and Pacific Tea Company," and the store used to be one of the most popular in the United States. The third person narrator of a story (or poem, play, or novel) is not the same person as the author. The narrator of this story is named Sammy, which is a kid's or teenager's name; what we call Sammy's "voice," or his own particular way of thinking, comes through very clearly because he is the narrator. His "voice" reveals him to be a dissatisfied young adult male. Sammy is our first example of a narrator who is also a character. Sammy is what we call a 1st person narrator: 1st person: I am Plural: we 2nd person: you are Plural: you are 3rd person: he, she, it is Plural: they are A first-person narrator can present certain problems; e.g., he or she may have something to hide, and so may not be telling us the entire truth, or he or she may not know the entire truth. Do you see any problems in this area regarding Sammy? Judging by his tone of voice--the way he sounds--what kind of person do you think Sammy is? Is he a smart-ass? Is he just a bored kid? Sammy is bored. His entire world consists of the grocery store, which is artificially heated and cooled, and has everything one could ever need in the way of food and many other products. However, Sammy has been in his dead-end job for so long that he has contempt for his customers: he calls them "sheep." One day, when three girls walk into the store, Sammy is strongly attracted to one of them.
Thursday, January 16, 2020
Neiman Marcus Sales Plan
Neiman Marcus is a premier luxury retailer with distinctive merchandise and superior service. They opened in Dallas, Texas in 1908. Since 1908, Neiman Marcus has opened 40 additional stores. In 2010, the current count is 41 retail stores and 28 clearance centers called Last Call Neiman Marcus. As you can see from the chart, Neiman Marcus sells very diverse items. The largest category is womenââ¬â¢s apparel, followed by womenââ¬â¢s shoes, handbags and accessories, menââ¬â¢s apparel and shoes, cosmetics and fragrances, designer and precious jewelry, home furnishings and decor and the smallest category is other items. Neiman Marcusââ¬â¢s Mission Statement: ââ¬Å"Neiman Marcus Stores will be the premier luxury retailer recognized for merchandise leadership and superior customer service. We will offer the finest fashion and quality products in an exceptional environment. â⬠For the fiscal year 2010, Neiman Marcus had strong sales numbers. The total sales in the first quarter included the months of August, September, and October. The total sales were $ 869 million. The second quarter included the months of November, December, and January. The total sales were $ 1,102 million. The third quarter included the months February, March, and April. The total sales in the third quarter were $ 895 million. These figures include all 41 retail stores and the Neiman Marcus on-line website. According to the latest annual report from the U. S. Census Bureau the total amount of sales for the U. S. retail industry was $ 4. 13 trillion. This report comes from the calendar year ending in December 2009. Neiman Marcus has three top competitors. They are Barneys New York, Nordstrom, and Saks Fifth Avenue. Even though there are many other luxury retailers, only the three listed above can compete with Neiman Marcusââ¬â¢s customer service and diversity of products. Code of Ethics The Neiman Marcus Group, Inc. placed a Code of Ethics and Conduct to all its sales associates. The following are only a few examples of the policies that were placed. Protecting Customer Information When it comes to customer information, Neiman Marcus is dedicated to protect their customerââ¬â¢s confidential information. The company places the responsibility of protecting customer information to each sales associate that comes in contact with that information. Not only is certain information protected by state and federal laws, it is also protected by the companyââ¬â¢s own data security policies. Sales associates are prohibited from using a clientââ¬â¢s personal information on personal PDAââ¬â¢s or any personal computer for future reference. Conflicts Of Interest Neiman Marcusââ¬â¢s Code of Ethics and Conduct describes situations in which sales associates should avoid. According to the Code of Conduct, associates should avoid any situations that their personal interests could conflict to those of the company. The sales associate should avoid lending money to its customers for them to buy from the company nor should he or she use the companyââ¬â¢s information or a customerââ¬â¢s confidential information for personal gain. It is also stated that the ââ¬Å"associates should not accept any giftsâ⬠. These rules are made to avoid any unethical transactions between its associates and its customers or other parties. Discipline For Violations Neiman Marcus has disciplinary guidelines for sales associates who authorize, condone, or participate in actions that violate not only the companyââ¬â¢s policies but the law. This also applies to sales associates who encourage others to retaliate against whistleblowers. Sales associates who withhold information relating to a violation are also at risk of disciplinary action. Sales associates who also submit false reports of violations or suspected violations which are made in bad faith will also receive disciplinary action. Neiman Marcus also prohibits sales associates to share employee discounts. Because the company regards the employee discount as a courtesy and privilege extended to the employee, if discovered, sales associates can have their benefit revoked or be terminated. Recruiting and Selecting Part of how Neiman Marcus selects its sales force is through its interview process. Part of that process is the use of a personality assessment to screen for desirable candidates to fit with Neiman Marcusââ¬â¢s ideology. The screening tests are supposed to help an interviewer have objective information that is not subject to biases. According to the Dalrympleââ¬â¢s Sales Management text ââ¬Å"Testing was found to be one of the most reliable predictors of entry level job success. â⬠Three main tests mentioned are intelligence, personality, and aptitude. The application process is as follows: after a candidate completes a job application on a HRIS (Human Resource Information System) they are then transferred to the SHL system and complete an assessment test. They are then transferred back to the HRIS system. (ââ¬Å"SHL is a company that provides workplace talent assessment solutions including ability and personality tests, and psychometric assessments in more than 50 countries and in 30 languagesâ⬠. ) A report is then immediately available which enables the interviewer to hire right then and there. As a result of Neiman Marcus adopting this process they make claims of having a reduction in staff turnover by 18%. In locations where the new system is being used, the pay for sales associates have been increased by 15. % and the interview ââ¬â to- hire cycle was reduced from several days to 24 hours. The criteria selected by Neiman Marcus for a sales associate position is a direct result from the planning process where the company would define the company culture by analyzing the job, analyzing the job description and determining the qualifications they want to invest in a sales force. After receiving that information, the company SHL designed a personality assessment based on key competencies, attitude, and behaviors that applied to top performing sales associates with good employment tenure records. The assessment is simple and easy to use by store managers for the purpose of minimizing the risk of poor interviewing techniques. 30% of businesses that were surveyed showed that they used personality tests in hiring. Many companies consider testing more important than experience or education, while other companies like Universal Studios Theme Park will still interview candidates regardless of test scores just in case there were errors in the assessment. In most cases the results are close to what is surmised in the interview. Long held debates question whether or not personality tests can reduce personality to a set of numbers. Examples of popular tests are the ââ¬Å"The Myers-Briggs type indicators used to match job seekers with jobs based on four qualities of introversion/ extroversion, sensing/intuition, thinking/feeling, judgment/perceiving and for careers in positions of authority and trust. Another popular test is the Minnesota Multiphasic Personality Inventory test, which looks for drug abuse or other pathologies. Questions remain unanswered. Could this sort of testing stigmatize applicants who have not committed any wrong doings and could it result in an injustice to innocent people? A survey showed that 49 percent of companies that used computerized hiring systems saw no changes in turnover rates. The American Psychological Association found little evidence that tests purporting to measure honesty are accurate. The danger that lies in these tests is they are not regulated or certified, and anyone can make up a test and make claims as they wish. Companies like ââ¬Å"People Answersâ⬠make claims of ââ¬Å"streamlining the recruiting processâ⬠and hiring process for hiring managers offer ââ¬Å"full behavioral analysis on every candidateâ⬠. They claim they can uncover hidden attributes that reveal a candidates drive for success and can separate out the underachievers. While this procedure may save time and the associated costs of hiring staff, questions arise about these programs of whether they make allowances for people who come from different cultures and minorities. These programs may be set to be too narrow as to not give equal opportunity to deserving candidates. Creativity and innovation cannot be predicted by a computer survey. Also, candidates could gain knowledge on how to beat these tests rendering them useless. While these tests might prove to be a good indicator of the attributes of what a company finds desirable in a candidate, it is being suggested here that there is no substitute for good training and interview skills. Caution is indicated where there could be an over reliance on these procedures and could prove to be a drawback in the long run. Training Since Neiman Marcusââ¬â¢s training programs are decentralized, sales associates are trained at the store location where they will work. This instruction is done in a classroom setting that includes web conferences and online essions. This strategy reduces travel expenses and managers can observe the new employees first hand. The decentralized training for sales associates has worked well for them. One of the things Neiman Marcus has been doing right is their training philosophy and techniques. Much of what they have done has been imitated by others. The contemporary theory of customer service was popularized by Neiman Marcus. Neiman Marcus offers a five day training course to new employees, while Nordstrom has a less formal approach with more emphasis on incentives and providing information. New Sales force employees receive training that covers Neiman Marcus history, policies and procedures. They also receive a course called ââ¬ËThe Art of Sellingâ⬠which teaches new sales associates how to give outstanding service to clients. This training offers custom-designed materials and programs to fit the Neiman Marcus philosophy. The material covers product knowledge and how sales process behavior leads to a successful conclusion. Another thing Neiman Marcus does right is their follow up training. They use a variety of methods that include classroom session, video, web conferences, systems training, online resources, lending library, in the job coaching, and in-store/in-facility experiences. Associates receive 200 hours of training their first year and 150 hours of training in subsequent years. This constant training reinforces the Neiman Marcus culture and leads to continual improvement, better selling skills, increased product knowledge, and ultimately better customer relations. Retailers have found that better service often equals higher sales and almost always results in loyal customers. A new topic for sales training is technology based selling skills. This is an area that is changing all the time. Cutting edge technology can give a company a real advantage over the competition when they are early entrants. One new technology is customer relationship management hand held devices. In the past, product information that might only be known by a few specialists with years of experience is now at the finger tips of the entire floor of sales associates. This is the power of being trained in using customer relationship management hand held devices. These devices are called Mobile CRMs. The devices have the power to take customer service to a whole new level. Imagine a sales person being able to access customer data at any time. Sales people can up sell, make suggestions, check inventory availability, and even answer customerââ¬â¢s questions about a specific product without having to run off somewhere to get answers and information. Instead, they can get it on the spot. If a product is not available, they can put the customer on a call list to be notified when a product has become available. This cutting edge technology will free sales associates to make the buying experience as effortless as possible. Sales people can make the transactions for the customer without having to go back to the register counter or point of sale station. Customers can be on their way in just minutes. This type of device helps a sales person improve his/her efficiency by being more competent in carrying out oneââ¬â¢s duties which will in turn improve customer relations that result in an increase of productivity that leads to more personal satisfaction resulting in reduced turnover. According to the New York Times article, ââ¬Å"Creating a Better Sales Forceâ⬠, Mr. Lyon of The Container Store states: ââ¬Å"If you give great service, you make people happier. Not only do employees who are better prepared to sell have a greater sense of accomplishment, they contribute ideas that help the company grow, and they become the next generation of management. â⬠Account Relationships Neiman Marcus prides itself as the premier luxury retailer dedicated to providing our customers with distinctive merchandise and superior service. Former President Stanley Marcus believed in the ââ¬Å"best of the bestâ⬠, both in products and customer relationships. It was his belief that providing superior customer support through consultative transactions would result in customer loyalty. The sales associates should provide a ââ¬Å"personal shoppingâ⬠experience with each customer. They assist by knowing where merchandise is located, what? s in stock, what? s coming in, what will meet a customerââ¬â¢s needs, and what will not. Associates build trust with customers by answering the customerââ¬â¢s needs rather than providing the nearest product with a simple solution. For example, if a customer arrived looking for a lightly colored lip gloss, a sales associate would try to determine if the customer was looking for nourishment, a concealer, or an enhancer, because each situation may have a different product as a result. To assist the sales associates, Neiman Marcus partnered with Business Objects in 2002 to redesign a strategic customer relationship application. The new computer system provided sales associates with product information. They are able to know what is in stock and on the floor at all times. The system was also created to include a computer based clientele tracking system. This system can track all sales for each client. Based on the information from the sale, such as designers, colors, sizes, time of purchase, and frequency, a profile can be built for each customer. It will also allow the sales associates to track life events and special occasions for each client to add value and build a meaningful personal relationship. This system will also allow department sales managers to access real time reporting on the sales of each associate in their department based on dollar amount, number of sales, and brands sold. Sales associates are also instructed to build a relationship and create loyalty by maintaining familiarity with InCircle, Neiman Marcusââ¬â¢s loyalty program. Each associate is expected to introduce new customers to the program and provide updates to existing members. To become a member, a customer only needs to open a new Neiman Marcus account. Once opened, they are enrolled and can register their American Express and Diners Club credit cards, the only other cards accepted in stores. Each dollar spent in the store or online will equal one point in the InCircle loyalty program. After the first purchase, members will receive advanced notices of promotions, shows, and invitations to exclusive events. It is these ââ¬Å"soft rewardsâ⬠that generate Neiman Marcusââ¬â¢s most loyal customers. Sales associates promote the exclusivity of the events to make members feel as though they are included in the most fashionable circles. At the exclusive InCircle events, shoppers mingle with other likeminded members who positively influence their spending. Members are also encouraged to bring a non-member to the events which generate promising new customers. Businesses can also benefit for the quality customer service at Neiman Marcus. Many businesses use the knowledge and reliability of associates to place bulk orders. Often a business relationship can develop over the phone, with products being delivered in person. This service allows minimal interruptions for busy business professionals. This service if often utilized during the holiday season by corporations looking to distribute luxurious gifts to their employees.
Wednesday, January 8, 2020
2016 Presidential Race - Candidates and Results
The 2016 presidential race concluded on the evening of Nov. 8, 2016, with the election of Republican Donald Trump as the 45th president of the United States. Trump, a billionaire real-estate developer, businessman and reality-television star, defeated Democrat Hillary Clinton, a former U.S. senator from New York and secretary of the Department of State under President Barack Obama.à Trump was widely portrayed as the underdog right up to Election Day given his lack of political experience ââ¬âà he had never before served in elected office ââ¬âà and polls that showed he was trailing Clinton badly in key battleground states. Trump, however, stunned the American political establishment and observers around the world by leading a voter revolt against the Beltway elites he railed against on the campaign trail.à Trump won the electoral vote but lost the popular vote, becoming only the fifth president to get to the White House without winning the popular vote.à The only other modern president elected with fewer actual votes than his challenger wasà Republican George W. Bush in 2000, who carried 30 states and 271 electoral votes to defeat Democratic presidential nominee Al Gore. Issues in 2016 Presidential Race The 2016 president race was decided by working class white voters, including women who tend to vote for Democrats and were expected to side with the first female presidential nominee from a major party. Those working class white votersà felt left behind by the modest economic rebound from The Great Recession and voted for Trumpà because of his promise to renegotiate trade deals with countries including China and levy stiff tariffs on goods imported from these countries. Trumps position on trade was seen as a way to stop companies from shipping jobs overseas, though many economists pointed out taxing imports would drive up costs to American consumers first.His message resonated with white working-class voters, especially those who live in former steel and manufacturing towns. Skilled craftsmen and tradespeople and factory workers have seen the jobs they loved shipped thousands of miles away, Trump said at a rally near Pittsburgh, Pennsylvania. Voters also distrusted Clinton because of the many scandals surrounding her during her tenure as secretary of State and first lady to President Bill Clinton. Clinton could not escape criticism of her use of a personal email account during her time as secretary of State, which appeared to be in violation of the Federal Records Act, a 1950 law that mandates the preservation of most records related to conducting government business.à Late in the 2016 presidential race ââ¬â many called it the October Surprise of 2016 ââ¬âà the Federal Bureau of Investigation announced unexpectedly it was conducting aà review Clintons emails, an unprecedented move that enraged her supporters and threw the contest with Trump into doubt.à FBI Director James Comey made the announcement 11 days before the 2016 presidential election, a move many critics said cost Clinton votes. Comey later said the email contained no new information. Still, the damage was done, and the disclosures only served as a reminder of the scandal-ridden Clinton years in the White House. Vice Presidential Running Mates in 2016 Trump chose as his running mate Indiana Gov. Mike Pence, a former member of Congress known as a ââ¬â¹conservatives conservative. In choosing Pence, the Trump campaign sought to portray the Republican ticket as theà law and order candidates, drawing a stark contrast between themselves and an opponent they portrayed as untrustworthy.à What a differenceà between crooked Hillary Clinton and Mike Pence ... Hes aà solid, solid person, Trump said in introducing Pence. Clinton chose as her running mate Democratic U.S. Sen. Tim Kaine of Virginia. Kaine was a Democratic Party insider who was seen as a safe pick, one who would help deliver the swing state of Virginia to Clinton, just as a did for Obama in 2008. Kaine is aà Harvard Law School graduate who served as chairman of the Democratic National Committee and previously was governor of Virginia. Key Dates in the 2016 Presidential Race Here are some of the most important developments during the 2016 presidential election. April 12, 2015: Clinton announces her candidacy, stating:à ââ¬Å"Everyday Americans need a champion. And I want to be that champion.â⬠à June 16, 2015: Trump announces his candidacy, stating: We need somebody that literally will take this country and make it great again. We can do that.July 22, 2016: Trump accepts the Republican Partys nomination, stating: My message is that things have to change, and they have to change right now.July 26, 2016: Clinton accepts the Democratic Partys nomination, stating:à ââ¬Å"Standing here as my motherââ¬â¢s daughter, and my daughterââ¬â¢s mother, Iââ¬â¢m so happy this day has come. When any barrier falls in America, for anyone, it clears the way for everyone.â⬠Nov. 8, 2016: Trump wins the presidential election, stating: Working together, we will begin the urgent task of rebuilding our nation and renewing the American dream. Polls in the 2016 Presidential Races Polls consistently showed Clinton leading Trump in the national popular vote. In the spring of 2016, when the primaries were still ongoing, Clinton was leading Trump in a then-hypothetical election race by double digits, between 10 and 11 percentage points.à Clintons popular vote narrowed and expanded following the Republican National Convention in Cleveland, Ohio, and the Democratic National Convention in Philadelphia, Pennsylvania. But Trump never led the national popular vote, according to an average of all reliable surveys compiled by RealClearPolitics. Those national polls turned out to be accurate; Clinton did win the popular vote. But statewide polls failed to gauge the surge for Trump in the final days of the 2016 presidential race. In Pennsylvania, for example, most polls had Clinton holding a solid lead, but Trump won by a narrow margin. Polls conducted in Michigan, too, had Clinton up by more than 3 points, but Trump narrowly won that state. Pollsters have said their surveys failed to detect a late surge for Trump, and that many Trump supporters who were skeptical of political polls and the media refused to participate, suppressing the Republicans performance in their results. Spending in the 2016 Presidential Race Spending in the 2016 president race totaled nearly $2.7 billion, according to projections from the nonprofit Center for Responsive Politics in Washington, D.C.à That includes spending by the presidential candidates and their campaigns, political parties and independent interest groups trying to influence federal elections. Thats actually a decline from the $2.8 billion spent in the 2008 president race between Democrat Barack Obama and Republican John McCain. Federal Election Commission data show the presidential candidates raised about $1.5 billion; Clinton led the pack with $564 million. Trump raised about $333 million. Super PACs raised about $615 million.à Electoral and Popular Vote Results of the 2016 Presidential Race Trump won 306 electoral votes to Clintons 232 electoral votes. Though Trumps win was stunning to many, it is not considered a landslide. In presidential elections, a landslide election isà one in which the winning candidate secures at least 375 or 70 percent of the 538 electoral votes in the Electoral College. While Trump won about 57 percent of the electoral vote, he captured less than 46 percent of the actual votes cast. Clinton won the popular vote with 65.9 million or 48 percent of the the votes cast to Trumps 63 million. Trump won 31 states in all to Clintons 19 states. He won a handful of big battleground states that hadnt been captured by a Republican presidential nominee in years, including Pennsylvania, Ohio, Florida and Michigan. This mismatch between the electoral and popular votes came about because Trump won several large states (such as Florida, Pennsylvania and Wisconsin) by very narrow margins, gaining all their electoral votes in the process, even as Clinton claimed other large states (such as California, Illinois and New York) by much wider margins, wrote Drew DeSilver of the Pew Research Center.à Trumpââ¬â¢s share of the popular vote, in fact, was the seventh-smallest winning percentage since 1828, when presidential campaigns began to resemble those of today. The biggest surpriseà of the 2016 presidential race was Trumps ability to recapture key states that had tended to vote for Democratic nominees in the previous president election including: Pennsylvania, where Trump won by less than 1 percentage point to take the states 20 electoral votes.à Florida, where Trump won by a little more than 1 percentage point to carry the states 29 electoral votes.Ohio,à where Trump won by about 18 percentage points to carry the states 18 electoral votes.Michigan,à where Trump won by less than 1 percentage point to carry the states 16 electoral votes.Wisconsin,à where Trump won by less than 1 percentage point to carry the states 10à electoral votes.Iowa,à where Trump won by about 9 percentage points to carry the states 6à electoral votes. The 2016 Presidential Primariesà While Clintons candidacy was years in the makingà ââ¬â she began laying the groundwork for 2016 when she dropped out of the Democratic primaries against Barack Obamaà ââ¬â Trumps candidacy for the White House was quickly dismissed as a lark. He began amid the largest field of presidential hopefuls in 100 years; 17 candidates were seeking the Republican presidential nomination at one point. The unsuccessful Republican candidates were: Jeb Bush, a former Florida governor.Ben Carson, a retired neurosurgeon.Chris Christie, the New Jersey governor.Ted Cruz, a U.S. senator from Texas.Carly Fiorina, a former business executive.Jim Gilmore, a former Virginia governor.Lindsey Graham, a U.S. senator from South Carolina.à Mike Huckabee, a former Arkansas governor.à Bobby Jindal, the Louisiana governor.à John Kasich, the Ohio governor.George Pataki, a former New York governor.Rand Paul, a U.S. senator from Kentucky.Rick Perry, a former Texas governor.Marco Rubio, a U.S. senator from Florida.Rick Santorum, a former U.S. senator from Pennsylvania.Scott Walker, the governor of Wisconsin. Clinton struggled to close her partys presidential nomination. Vermont U.S. Sen. Bernie Sanders drew large crowds during the party primaries because of his passionate speeches about income inequality in the corrupting influence of money in the American political system. Where Clintons campaign suffered from a lack of enthusiasm among young voters, Sanders was benefiting from a similar youth uprising that Obama experienced in 2008.à Theà unsuccessful Democraticà candidatesà were: Lincoln Chafee, a former governor of Rhode Island.Lawrence Lessig, a Harvard professor.Martin OMalley, the governor of Maryland.Bernie Sanders, a U.S. senator from Vermont.Jim Webb, a former U.S. senator from Virginia.
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